Lubbock Economic Development Alliance
With an abundance of jobs but not enough workers, the Lubbock Economic Development Alliance needed to increase the civilian labor force and labor availability in Lubbock. By utilizing original photography, an easy-to-use website interface and a creative strategy to attract potential workers to Lubbock, we were able to increase awareness of the Lubbock job market.
Plan of attack
The scariest thing about making a move to a new city and job is the fear of the unknown. Lubbock required a campaign that would help increase awareness about the job market in Lubbock, but, most importantly, Lubbock needed to make newcomers feel welcome and equipped with the correct information and resources for a seamless and hospitable move.
Media Planning and Buying
responsive Website Design
The Lubbock employment website was a very effective tool in communicating with their intended target market. It was so successful in helping to find useful information on jobs, housing and living in Lubbock, that the site had to be shut down due to so much job growth.
Lubbock Economic Development Alliance Print Campaign
"The Missing U" campaign was featured in Texas Monthly magazine and Spirit magazine. These full page ads were photographed by renowned photographer Randal Ford.
LEDA Employment BILLBOARD
These billboards were located in close proximity to the Lubbock airport.