Client
taylor, texas
situation
Taylor, Texas once claimed to be "The Zest of Texas." Due to the absence of citrus, spicy food or anything particularly "zesty," the city called upon us to reinvent their home with a brand that reflected their many other (not-so-zesty) offerings. We were brought in to reposition the city in a positive light that would entice city officials, residents, and tourists to visit the city.
Plan of Attack
Taylor, Texas is a slice of hometown-Americana Texas that has the potential to be irresistible to visitors and residents. From award-winning barbecue eateries and unique local shopping, to a slew of friendly locals waiting to meet your acquaintance, the city was ready to welcome visitors with open arms. In fact, the city is tailor-made for a variety of activities and travelers, a trait that inspired the creation of their new tagline. In addition, a large part of our strategy was to bring together all entities of the city under one brand, so working closely with the City of Taylor and the Economic Development Corporation was vital to the process.
services
Brand Strategy
Identity Design
Tagline
Market Research
Print
Social Media
Media Planning and Buying
Web Design
Photography
Copywriting
Logo system
responsive Website Design
The website for the City of Taylor has made a significant impact on getting more visitors to the town. We recently updated the design and continue to keep it fresh with custom photography, an up-to-date calendar of events, and more.
2016 Visitors Guide
The Taylor visitors guide is an essential part of the city's marketing. This piece is a new but useful tool for the town, showcasing where to eat along the BBQ trail, a "Top 10 Things to Do" list, and of course – restaurant and lodging options.
The city is constantly buzzing with new events and reasons to visit. We have created a variety of print assets to showcase various events, programs or offerings.
Photography
Over the years of working with Taylor, we've grown our collection of photos that capture the essence of this beautiful town and its residents.
Social Media Videos
We created and released a series of social media videos that highlight the town's offerings. From "Taylor Made Barbecue" to a town that is Taylor Made for the best education, the purpose of these videos was to not only attract tourists, but also inform people of the education and business opportunities in the town.