round rock multipurpose complex



The competition for the Sports Capital of Texas continues to increase. The addition of the new multipurpose complex in Old Settler's Park, which opened in May 2017, helps serve the need for outdoor sports facilities in the greater Austin area, while further enhancing the position Round Rock holds as a premier sports destination. The complex features field configurations for Soccer, Lacrosse, Rugby, Ultimate Frisbee, and Flag Football.


Plan of attack

As the competition grows for Round Rock, so does their ability to host any sports team. The plan of attack was simple: highlight the new fields and their versatility for all outdoor sporting events and tournaments.




Web Design
Print Ads
Event Planning


Logo Design


responsive Website Design

The website matches the look and feel of The Round Rock Sports Center site while boasting its own brand identity. As the city grows, so must the family of websites for its facilities. This one is connected with the Sports Center site and is responsive and mobile-friendly.


print ad Campaign

The print campaign's purpose was to get people excited about the upcoming opening and to spark curiousity about the new facility. The campaign has been featured in Sports Events, Sports Destination Management, Sports Travel, and Sports Planning Guide. It is also is integrated on digital platforms and the Sports Capital of Texas' social channels. 


signage and wayfinding