round rock sports center
Weighing in at 82,800 square feet with a total spectator capacity of 3,053, The Round Rock Sports Center was a game changer for The Sports Capital of Texas. The facility can host a wide range of indoor sports (25 different sports, to be exact) and is versatile in its tournament capabilities. We could go on about how great this center is, but just believe us: It's got a lot to offer. Our task was to give it an identity that complemented The Sports Capital brand while enticing tournament directors and coaches to come give it a whirl.
Plan of attack
The Round Rock Sports Center was truly built on sports. The facility was inspired by the needs and desires of multiple sports... and that was the exact message we needed to deliver to the audience. This venue is perfect for any sport tournament because it was designed with any indoor sport in mind. The brand identity reflected a similar ideal: It can be transformed and utilized in any way people need it.
responsive Website Design
Featuring custom photography and up-to-date events, the Sports Center website showcases all things a sports planner or attendee would need to know: court floor plans and configurations, camp and program details, and all event schedules.
built on sports Campaign
The goal of the "Built on Sports" campaign was to show the progress and construction for the new Round Rock Sports Center.
signage and wayfinding
We made another Snapchat filter. The cool kids are still using it.